Brand Standards Manual · Vol. I
Sturdivant Press is built like a university. It has a seal, a monogram, a crest, a colophon, four color families, and a motto that runs through all of it: Educate. Inspire. Preserve.
The Brand Story
Every family leaves something behind.
Some leave wealth. Some leave traditions.
The Sturdivant family chooses to leave knowledge.
Through books, journals, educational resources, and stories that matter, Sturdivant Press exists to educate minds, inspire growth, and preserve legacy for generations to come.
The System
Each mark is related, but each has its own purpose. Together they give the press the flexibility of a university identity system.
Website · Book spines · Copyright pages · Invoices · Contracts
Hats · Hoodies · Bookmarks · Mugs · Stickers · Embroidery
The Legacy Collection · Memoir imprints · Family editions
Title pages · Back covers · Endpapers · Interior colophons
Color System
One palette can't do everything. The press speaks in four registers—prestige, heritage, lifestyle, and minimalism—and each one has its own colorway.
Prestige · Business · Timeless
#141210
#F6F2E9
#C9A24B
Heritage · Education · Depth
#254C34
#C9A24B
#F2ECDC
Lifestyle · Social · Youth
#FF3E9D
#5FD3E0
#0A0A0A
#FFFFFF
Always in Style
#000
#FFF
#C9A24B
Primary · Serif
Aa
Newsreader
Old wisdom. The voice of the book, the seal, and every headline that ought to feel bound in linen.
Secondary · Sans
Aa
Inter
Modern thinking. The voice of the label, the caption, and the storefront—clear, current, and confident.
“Old wisdom. Modern thinking.”
Motto & Merchandise
Merchandise doesn't repeat the full logo. It carries the monogram on the front and a lifestyle statement on the back.
Front
Hoodie · Hat · Tee
Back
Educate.
Inspire.
Preserve.
The Motto
Alt lines
“Educate. Inspire. Preserve.”
“Building Legacy Through Knowledge.”
“Knowledge Never Goes Out of Style.”
Lifestyle Statements
The Standard